Crisis Communication

The second it strikes, we should be your FIRST call

Reputation Management

When people search, we make sure YOU love what they find.

Media Strategy

Be ready with the PERFECT message when it counts.

Mastered Message

The NEXT evolution in communication technology.

Mastered Message™

The next evolution of communication technology.

Whether it is reaching targeted group of people or the ability to reach out to millions of cell phone users in a geographic area, partnering with Second Line Consulting enables you to send relevant and compliant messages like never before.

Reputation Management

Do you know what is being said about you online?

Reviews, opinions and experiences are discussed online more than ever before. Websites that replicate that information launch every hour. One negative or positive piece of information can spread like a virus across the internet in a matter of days.

Media Strategy

Your message is important and we help you to develop your exact communication and how it can best be delivered.

There are a number of things that are involved in conveying a message effectively which is our specialty.

Crisis Communications

When crisis hits we should be your first phone call.

Founder Shawna Vercher and her team step in to assess, contain, and ultimately manage crisis situations for celebrities, politicians and corporate brands.


Whether you’re a public figure, a private business or a government agency, you’re competing with millions of messages for attention and influence. Second Line Consulting utilizes a combination of deep experience and mastery of technology to ensure that you are saying the right thing and that your audience hears what you are saying.

Public Figures

We understand that your reputation is one of the most valuable assets you have and that your role in the public eye can be challenging. Second Line Consulting works with your team to broaden your base of support as you campaign for awards or elections, helps you to maximize positive press exposure and protects your image when things don’t go as planned. Our clients trust us to help them feel comfortable and confident when the cameras start rolling no matter what scenario comes their way.


Even growth can become a crisis if it is not managed properly. As your business changes, let us help you to reinforce your relationships with your clients and maintain the support of your board members. New product launches, management transitions and unfavorable press are all scenarios that can either be stumbling blocks or opportunities. Let Second Line Consulting help you to reduce your stress and capitalize on what comes next.

Government Officials and Agencies

Timing is everything when it comes to official communication. Launch a message without making sure that it is clear and it can result in misunderstandings or push-back. Wait too long before reaching out to communities and you could miss a chance to build public confidence, advance key initiatives or improve safety. The team at Second Line Consulting has experience passing controversial legislation, educating the public to shift opinion and helping to manage emergency situations.