Our Philosophy

Who you trust when so much is on the line?

Your choices matter more when certain events happen to you or your organization. Steering the direction of your reputation. Reaching out to people at a critical moment. Handling a situation that didn’t go along to plan. Sharing who you are and what matters to you with the public.

Thorough Assessment

These things are important to you, which is why they are important to us. We begin each client relationship by making it a point to understand where you are, who you are and where you are working to go. Our approach is not just about the newest technology or the most media coverage; it’s about leveraging these powerful tools for a bigger purpose.

Comprehensive Strategy

We recognize the pressure that you are under and we quickly work to develop a strategy that fully addresses the complexity and the volume of the decisions that you will need to make. Often there is a balance between the ideal solution and doing what is necessary to satisfy the needs of clients, board members, investors, advisers, voters, prospective customers, donors and – most importantly – your own vision.

Uncompromising Implementation

Once the right strategy has been authorized by you and your team, we utilize our rare combination of skills, relationships and experience to exceed your expectations. Consistent communication, measurable results reporting and the delivery of sound, meaningful solutions are what we pride ourselves on providing. The stakes you face may be high, but part of our job is to alleviate the stress you feel during these times. With Second Line Consulting, you know that things will be handled and handled properly.